AWARE’s research services enable client understanding of competitors, markets, and future risks. We support clients at every stage of the intelligence cycle—from defining needs to integrating findings into strategy.
We combine AI, online research and human-source interviewing with a range of analytical frameworks. Projects range from narrow competitor questions to full market assessments, scenario planning and war-game simulations – giving you the clarity for confident decision-making.
In-depth competitive intelligence & market research addressing specific questions about a competitor, market or industry. (See case studies for examples)
Understanding why sales are won or lost, validating what customers value, and identifying issues impacting performance.
Gathering insights at trade events – competitor updates, product launch details, emerging industry trends, market attitudes and industry sentiment.
Guidance in designing and launching an effective CI/MI capability – including structure, processes, roles, and organisational integration.
Concise or detailed profiles on competitors, customers, suppliers or potential partners — tailored to decision-maker requirements.
Comparing your products and services with those of competitors, for features, price, quality, customer perception, overall value, and any other criteria important to your market.
Ongoing tracking of competitor actions, strategy changes, new products, organisational shifts and broader market developments.
Identifying hidden risks through market checks, interviews, and environmental research, providing independent verification of potential partners or acquisitions.
Testing vulnerability to information leaks, social engineering, or cyber exposure—working with ethical specialists to identify weaknesses that could lead to the loss of critical intelligence
Exploring how markets may evolve, identifying uncertainties, and preparing for alternative future environments.
Scenario Planning enables organisations to look at the factors impacting their business and its environment. These are used to construct pictures or scenarios of possible and plausible futures, which are then used to prepare and plan for what could happen. Companies using the technique have reported remarkable successes: Shell, for example, predicted the 1970s oil crisis and the changes that took place prior to and immediately after the fall of the Soviet Union in the early 1990s.
AWARE helps organisations anticipate the future by training staff in scenario planning techniques and supporting the development of scenarios for your industry, business, and competitors.
Facilitated exercises where teams role-play industry players to test strategy, reveal assumptions, surface blind spots, and anticipate competitor responses.
War Games generally involve a number of teams, with each representing different “players” operating in the industry. Depending on the game's scope and objectives, war games typically last from one to three days with teams role-playing competitors, and sometimes key customers, regulatory bodies, or other organisations.
Because each War Game is unique, its format is determined by the specific circumstances and strategic goals involved. War Gaming requires thorough preparation, including the development of detailed information packs to ensure teams can accurately represent their assigned organisations.
AWARE advises on, designs and facilitates War Games tailored to your objectives—whether one-day or multi-day simulations.
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Our services in marketing and competitive intelligence research, competitor analysis and training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, we will support you to achieve your growth objectives.
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