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Ethics

 follows a strict ethical code based on relevant ethical guidelines e.g. for marketing research type projects (e.g. mystery shopping, most win-loss analysis, etc., quantitative marketing research) follows the UK Market Research Society guidelines and code of conduct.

will only engage in legal and ethical approaches to obtaining competitor information and will make no attempt to obtain information that has been classified as a trade secret.

will always aim to protect client interests and reputation. We will thus not engage in any practices, which could, were they discovered, bring our client’s name into disrepute. This includes, but is not limited to practices such as misrepresentation and lying, bribery, “dustbin searches”, entrapment and other approaches, which   views as unethical business practices.

In interviews or other direct contacts,  will disclose all relevant information for the purpose of the interview, including the interviewer identity and contact details. However, will never divulge client names or the ultimate research purpose without prior authority from the client.

will protect client confidentiality and will not use information gathered or learned in one project in any other project. In this context, recommends and encourages the signing of a confidentiality agreement with clients. This can either be the client’s own agreement (if available), ‘s standard contract or any variation agreed by both parties. In this context, fully complies with all relevant privacy legislation in respect to personal information (Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR). Should you have any questions about data held on you as an individual, or if you have any complaint then please contact us / email us).

will always seek to avoid any conflict of interest between clients. As a result,  works with only a single or limited subset of companies within an industry or industry sector and will either turn down work from competing companies of an existing client, or will ensure that the same associate does not work on both companies’ projects where any conflict of interest could arise.

Modern Slavery Statement

This statement is made pursuant to section 54 of the UK Modern Slavery Act 2015 and sets out the steps that  has taken and is continuing to take to ensure that modern slavery or human trafficking is not taking place within our business or supply chain. Modern slavery encompasses slavery, servitude, human trafficking and forced labour. We have a zero tolerance approach to any form of modern slavery. We are committed to acting ethically and with integrity and transparency in all business dealings and to putting effective systems and controls in place to safeguard against any form of modern slavery taking place within the business or our supply chain.